About the Company

Thumb-stopping content. That’s the goal over at Dottob, a wildly creative boutique marketing agency built uniquely for top-tier D2C Shopify brands (think: Caraway, Our Place, Outdoor Voices, Year & Day, and hundreds more). Unlike many agencies that don’t have a niche of their own, everything at Dottob begins with seeking out “the magic moment” — what will get people to stop scrolling and pay attention to the ad? Dottob’s in-house specialty marries analytics with eye-catching branding, copy, and a discerning taste... a formula uniquely designed to bring their clients' products to life with one swipe.

Products used
PriceBot
Price Optimization
United States
Tech

The Goal

In a dedicated effort to maintain a renegade and creative culture, Dottob resisted expanding their team — leaving them with beautiful creative assets and no conversion rate optimization team to magnify its impact.

Current options in the market, for lack of a better word, sucked: they were too expensive, too time consuming, and jumped around the real question — what will drive more profit, guaranteed?

With the competition heating up for their clients, Dottob needed a quick solution to bring that extra special sauce to their clients.

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The Strategy

Seeking a valuable option that could optimize their clients’ conversion rates without unnecessary overhead and price hikes, Dottob turned to Tontine. Now, they had a secret tool to dish out to their clients in times of need: a promise that they could find the perfect price for every product, optimizing sales without risking customer trust, or going way over budget on labor-intensive testing. Instead, they were able to focus on the highest leverage differentiator: pricing.

“Even without extensive conversion rate optimization work, our clients typically see a 5-7x ROI increase on the impact of their creative assets once we turn Tontine on. As a boutique agency, this gave us an unfair advantage over other agencies with massive overhead costs.” — Lester Salvador (Chief Executive Officer & Lead Strategist) ‍

The Results

Long story short: Dottob’s client retention has skyrocketed. Their secret sauce (Tontine) doesn’t require a lot of effort to oversee or maintain, but can reliably deliver huge results for their clients. From mom-and-pop shops to Fortune 500 clients, Dottob has been able to reduce their clients’ customer acquisition costs and see their ROAS soar all in a few months, increasing the success of their clients and in turn, the success of the agency itself. Now, Dottob is able to staff up and keep delivering beautiful content that makes you want to stop scrolling.